Thursday, June 17, 2010

Branding Sweeps the Fragrance Industry

[Comment:  There's so much wrong with this that I don't know where to begin!  There is a major disconnet here.  Even the CDC has banned scents.  What gives?]
 
Branding Sweeps the Fragrance Industry
From Abercrombie & Fitch to Fiat, companies are using "ambient scenting" in an effort to leave indelible impressions with their customers
http://www.businessweek.com/print/magazine/content/10_26/b4184085987358.htm
"While the residents of Sister Thomas appear to be guinea pigs for an emerging industry, Carter sees ambient scenting as a "no-brainer," a practical tool to be used in the national effort to re-green America's inner cities. Jovanovic may have said it best while spritzing L'Eau Vert du Bronx du Sur in a communal bathroom: "It's impact on behavior on a social level!""

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