Scented billboard entices with a whiff of grilled steak
http://www.newsobserver.com/2010/06/03/512824/a-whiff-of-grilled-steak-markets.html
http://www.newsobserver.com/2010/06/03/512824/a-whiff-of-grilled-steak-markets.html
"There's something in the air along a busy Iredell County road, and it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first-ever scented highway billboard. "
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"Such scented outdoor advertising has few precedents, said Jeff Golimowski, spokesman for the Outdoor Advertising Association of America. ScentAir previously erected a fragrant street-level, mural-style sign in Israel, but the most famous example came in San Francisco in 2006, when the state's milk promotion board installed strips that gave bus shelters the smell of fresh chocolate chip cookies.
The campaign attracted plenty of publicity but crumbled after little more than a day, amid complaints from people with asthma or environmental allergies. Others questioned the tact of placing a tempting food smell in an area where poor and homeless people would encounter it."
The campaign attracted plenty of publicity but crumbled after little more than a day, amid complaints from people with asthma or environmental allergies. Others questioned the tact of placing a tempting food smell in an area where poor and homeless people would encounter it."
