Scent Company Plans to Perfume Entire South Bronx Low-Income Building to Make It Happy

[Comment:  Make way for the lawsuits!]

Scent Company Plans to Perfume Entire South Bronx Low-Income Building to Make It Happy
http://nymag.com/daily/intel/2010/06/scent_company_plans_to_perfume.html#comment_list_bottomb

"International Flavors and Fragrances, an international perfume company, is planning a social experiment in the South Bronx. In the low-income Saint Theresa Apartments, they hope to infuse the air with one of their nice-smelling concoctions to test whether it can make residents happier. The scent is called L'Eau Vert du Bronx du Sur. According to Bloomberg Business Week, by pumping it into the air in the hallways and common areas, "the 200 residents will be infused with optimism and happiness."