Are fireplaces going out of style?

Are fireplaces going out of style?
http://www.bakersfield.com/news/local/x1284224923/Are-fireplaces-going-out-of-style

"But in California's southern San Joaquin Valley, where smoke from winter fires often remains trapped near the ground -- in the very air we breathe -- attitudes about fireplaces may slowly be changing. "Keeping the home fires burning" for some in Bakersfield has begun to equate to unnecessarily risking the health of one's neighbors."