Op-Ed Preying on the Desperate, Part 3, The Broken Promise, A Quick and Easy Cure

Op-Ed   Preying on the Desperate, Part 3, The Broken Promise, A Quick and Easy Cure
http://mcs-america.org/February2010pg141516.pdf

"In December, Part 1, Miracle Cures Hold False Promise1, revealed the ten warning signs of a potential medical scam and provided an illustration of a popular treatment for which cure claims have been made and later rescinded.  Last month, we examined testimonials as theoretical evidence of a cure in Part 2, The Trouble with Testimonials2.
 
A product has more credibility when unsubstantiated cure claims are avoided.  This is not to say that either alternative or conventional treatment modalities are a waste of time.  Nor is it to say that science should be solely trusted either.  Sham treatments may be found in both conventional and alternative medicine and are especially targeted towards those who may be disillusioned by the shortcomings and corruption often found in medical science.
 
This month we will look at how selling hope through the promise of a quick and easy cure may be used to entice people with chronic illnesses to buy into a misrepresented cure claim."