"When Jim Tripp sends a Valentine's Day bouquet to wife Lauren, he makes sure the flowers are grown locally.
"It's important to support organic farmers and make a conscious choice about where our money goes," says Tripp, Aramark's general manager for sports, entertainment and conventions at the Anaheim Convention Center. "Every time I pull out my checkbook, I can make a difference."
According to the Society of American Florists, 187 million roses are produced for Valentine's Day alone, but only a fraction are sustainably or organically grown. As the base of eco-conscious consumers grows, flowers are joining paints, cabinets, floors and cleaning products in the realm of green shopping.
The key question: What makes flowers green?"