Multiple Chemical Sensitivity Beleaguered, Part 2
PDF: http://www.mcs-america.org/March2008pg12345.pdf
Last month a basic overview of the industry disinformation campaign against multiple chemical sensitivity was presented. This month continues to explore this issues in more depth. As a fitting start to this months exploration, Mary Ebeling's Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics was published on February 21st at PR Watch. In her article, Ebeling describes the marketing tactics engaged in by pharmaceutical companies to increase profits, including celebrity endorsements and specific communication targets for direct to consumer drug advertisements aimed at mothers of certain income.
PDF: http://www.mcs-america.org/March2008pg12345.pdf
Last month a basic overview of the industry disinformation campaign against multiple chemical sensitivity was presented. This month continues to explore this issues in more depth. As a fitting start to this months exploration, Mary Ebeling's Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics was published on February 21st at PR Watch. In her article, Ebeling describes the marketing tactics engaged in by pharmaceutical companies to increase profits, including celebrity endorsements and specific communication targets for direct to consumer drug advertisements aimed at mothers of certain income.
