"But how do you actually make an informed, environmental choice when it comes to buying household cleaners? Grocery stores and big-box retailers such as Loblaws, Walmart and Canadian Tire stores offer an array of products both sides of an entire aisle are dedicated to cleaners and detergents from big-brand companies. But does that mean they are more reputable from the "green" perspective? Or are they just money-hungry capitalists stamping their products with brightly-coloured, happy text bubbles that read, "Earth-friendly!" or "Softer on the environment!" in a blatant ploy for attention from earth-conscious consumers?"