"You are in the grocery store staring at salad dressings. You are craving a balsamic vinaigrette for your dinner salad tonight, and there are about seven different brands from which to choose. A brand you like is on sale. It makes an organic version of the dressing and a non-organic version, and both are the same price today. If you are like me, this is a no-brainer. You pick the organic version, right? Well, yes, but it turns out there may not be much difference between the two."