Peer pressure plays major role in environmental behavior
'Keeping up with Jones's' extends to participation in conservation programs
http://www.eurekalert.org/pub_releases/2009-06/nsf-ppp062909.php
The mission of MCS America (MCSA) is to propagate medical, legal, and social recognition for multiple chemical sensitivity (MCS) as a disorder of organic biological origin induced by toxic environmental insults; to provide support and referral services to the individuals with all illnesses of environmental origin; and to ensure that environmental toxicants are identified, reduced, regulated, and enforced through lobbying for effective legislation. © MCS America
http://www.eurekalert.org/pub_releases/2009-06/nsf-ppp062909.php