"Public health messages aimed at boosting childhood vaccination rates may be backfiring, a new report finds. Current efforts that use scientific studies, vaccine facts and images and stories of disease-sickened kids actually increased fears about vaccine side effects among some parents. Even when they successfully refuted claims about a link between vaccines and autism, they made parents who were the most wary less inclined to inoculate their children."
"But anti-vaccination advocates say the study correctly spotlights the suspicion that some parents have for public health claims about vaccines and their resentment of efforts to spin the message. "It is a big mistake for public health officials to assume that those resisting public health messaging about vaccines and diseases are ignorant, uneducated, 'anti-science' and that they lack social conscience," said Barbara Loe Fisher, president of the National Vaccine Information Center and a frequent critic of vaccines."