The United Kingdom's Rulings Relating to the Lightning Process
http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Phil-Parker-Group-Ltd/SHP_ADJ_158035.aspx
http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Phil-Parker-Group-Ltd/SHP_ADJ_158035.aspx