Thursday, January 5, 2012

Better Profits Through Green Chemistry

Better Profits Through Green Chemistry
http://www.forbes.com/sites/amywestervelt/2011/12/28/better-profits-through-green-chemistry/

"When employees at Construction Specialties Muncy, Penn. offices learned that a toxic waste incinerator was to be installed in nearby Allenwood they got to work fighting against it. A few staffers even joined with a local grassroots group that eventually succeeded in blocking the incinerator's permits. "At first we had this collective sigh of relief, but then we realized that the incinerator would just be built in some other town, and that got us thinking about the source of the problem–toxic waste–and what we could do about it," says Construction Specialties' vice president and general manager Howard Williams.

Construction Specialties is a supplier of building materials to some of the largest industrial and commercial enterprises in the country, and when the company began looking into phasing toxics out of its products it started with polyvinyl chloride (PVC), a common ingredient of many building materials and known to release harmful dioxin and chlorine compounds. While the Allenwood incident inspired the staff to think about toxics, Williams says the adoption of a "healthy chemicals" strategy was not completely altruistic. Customers were calling for safer products as well."

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