Is it really natural?

Is it really natural? 
The problems with 'natural' products – and how to fix them.   
http://thestar.com.my/lifestyle/story.asp?file=/2010/4/6/lifefocus/5926141&sec=lifefocus   
  
"THE Natural Products Expo West concluded recently in Anaheim, California, and once again many businesses were able to celebrate what they learned a long time ago: that they can make a fortune by marketing almost anything as "natural". Crayola-coloured gummy worms? Lipstick laden with lead? Detergents and soaps that contain questionable phthalates? Yes, these are all being sold as "natural" – even though they resemble nothing Mother Nature ever made."